How the World Sees You: Discover Your Highest Value Through the Science of FascinationIn How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding personality brands how individuals use different triggers to influence, persuade, and captivate others. You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once