OnThisDay Ten years ago a great dress color debate was born! The dress became a viral phenomenon in 2015 with social media torn on whether the dress was blue and black or How "The Dress" Became an Illusion Unlike Any Other Scientific American Yall remember.The Dress? Its been 10 years since group chats across the globe exploded in black and blue vs gold and white controversy, and were here to set things straight. Its time for a lesson I've been thinking about "the dress" for 10 years. Here's what I've learned.